-

Principal Product Marketing Manager, Product Launches

Category Marketing and Strategy Job Id R153567 Posted Date 03/28/2025
  • San Francisco, California, United States of America
  • Seattle, Washington, United States of America
  • New York, New York, United States of America
  • San Jose, California, United States of America
Apply now
JOB DESCRIPTION

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is launching innovative new products, features, and workflow improvements to our customers in our Creative Cloud apps and services on a regular and ongoing basis — from Adobe Photoshop to Adobe Premiere Pro and beyond.  

We are seeking a skilled Principal Product Marketing Manager to own and drive product marketing responsibilities for major Creative Cloud product launches! This role will work across many teams to help to amplify the impact of these launches, craft messaging and value propositions for launches, align senior leadership, and work collaboratively across many different cross-functional teams to drive successful marketing execution for our launches.

Responsibilities:  

  • Develop and implement messaging and go-to-market strategies for Creative Cloud product launches

  • Collaborate with different Product Marketing teams to align messaging and GTM strategies

  • Craft and drive initial requirements, internal reviews and conduct briefings with strategic partners across the organization.  

  • Build relationships with marketing teams and creative teams to bring marketing initiatives to life

  • Initiate and build internal reporting processes product launches and help teams improve their efficiency

  • Collaborate with your product management partners to ensure the category product roadmap stays up to date  

  • Encourage adoption and use of release marketing processes, templates, and standard practices 

  • Maintain and centralize internal communications to keep teams informed about the upcoming launches and roadmap

Qualifications:  

  • Bachelor’s degree preferred OR equivalent practical experience in marketing and business.

  • 10+ years of Product marketing experience, with a focus on release marketing preferred.

  • Strong messaging capabilities and the skill to develop compelling stories and product narratives  

  • A strategic approach and ability to think creatively with new strategies and marketing approaches  

  • Exceptional communication and presentation skills, with experience working with senior leaders 

  • Experience leading cross-functional projects and collaborating with many teams to drive execution  

  • Strong analytical skills and the ability to use data to find opportunities for process and execution improvements  

  • Ability to thrive in a fast-paced, matrixed environment and prioritize in collaboration with several partners  

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Close the popup
Apply now

Get notified for similar jobs.

Sign up to receive job alerts.

Success! Successfully subscribed for similar jobs Failure! You have already subscribed for this job Failure! Failed to subscribed for similar jobs

Success!

Successfully subscribed for similar jobs

Failure!

Get tailored job recommendations based on your interests.

Similar Jobs

No recommendations found

Jobseekers Also Viewed

  • Director, Customer Value

    Category Sales Job Id R151010 Posted Date 01/22/2025

    • Remote, New York, United States of America
    • Remote, Illinois, United States of America
    • Remote, Texas, United States of America
    • Remote, California, United States of America

    We are seeking a Director of Customer Value to act as the primary liaison for Customer leadership and partner with C-level executives within our largest, most strategic customers to guide them through...

  • Brand Marketing Director

    Category Marketing and Strategy Job Id R151596 Posted Date 12/09/2024

    • San Francisco, California, United States of America
    • Los Angeles, California, United States of America

    In this role, you will lead the development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for the Adobe brand. Lead cohesive bra...

  • Sr Product Marketing Manager - Mobile

    Category Marketing and Strategy Job Id R153520 Posted Date 02/26/2025

    • San Francisco, California, United States of America
    • Seattle, Washington, United States of America
    • Los Angeles, California, United States of America
    • New York, New York, United States of America

    Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digi

  • Principal Digital Strategist

    Category Sales Job Id R153200 Posted Date 02/21/2025

    • New York, New York, United States of America
    • San Jose, California, United States of America

    The right individual will have a strong point-of-view on how unified customer experiences and the content supply chain come together within the Adobe platform to provide real-time personalization and...

  • Director, Product Marketing, GenAI Brand Solution

    Location San Jose, California, United States of America Category Marketing and Strategy Job Id R153611 Posted Date 02/25/2025

    You will shape how brands adopt Generative AI, working across product, sales, and marketing to drive market leadership and customer adoption. Key ResponsibilitiesGo-to-Market Strategy & ExecutionOwn a...

No recommendations found

How would you rate your experience popup