-

Sr Product Marketing Manager - Mobile

Category Marketing and Strategy Job Id R153520 Posted Date 02/26/2025
  • San Francisco, California, United States of America
  • Seattle, Washington, United States of America
  • Los Angeles, California, United States of America
  • New York, New York, United States of America
Apply now
JOB DESCRIPTION

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Adobe Creative Product Group is seeking an experienced product marketer who has demonstrated success leading growth for creator-focused mobile apps. In this innovative role, you will be at the forefront of Adobe’s next generation experiences in mobile apps. You will work with cross-functional teams to assess growth opportunities, drive go-to-market strategy and implement mobile marketing tactics. 

What You’ll Do 

  • Develop go-to-market and marketing strategies for our mobile business, leading cross-functional teams to drive growth. 

  • Create clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support. 

  • Lead global product launches that differentiate Adobe mobile offerings and drive mobile app adoption, usage and retention. 

  • Create and run a framework for optimizing mobile web journeys to the app stores or multi-surface, multi-journey-step mobile web experiences. 

  • Define and implement app store marketing initiatives. 

  • Analyze and communicate results, including near and long-term business impact. 

  • Build feedback loops on our key initiatives, incorporating honest and accurate measures of success and failure that drive improvement throughout our marketing and product operations. 

What You’ll Need to Succeed 

  • 8+ years of product and marketing experience in consumer mobile apps OR equivalent practical experience. 

  • Deep understanding of mobile marketing, with a distinctive track record of impact in marketing and strategy decisions based on your recommendations.  

  • Experience leading multi-functional teams—including Campaign Marketing, Business Strategy, Finance—to launch high-impact business initiatives.  

  • Customer empathy. You are customer-first and go deep to understand the customers across a wide range of segments and personas. 

  • Strong storyteller and communicator. Able to effectively communicate complex issues to senior executives, technical leaders, and marketers using compelling evidence. 

  • Bring innovative and creative thinking to build the future. You challenge the status quo to drive our team and cross-functional partners in solving problems and pursuing new opportunities with fresh ideas.  

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Close the popup
Apply now

Get notified for similar jobs.

Sign up to receive job alerts.

Success! Successfully subscribed for similar jobs Failure! You have already subscribed for this job Failure! Failed to subscribed for similar jobs

Success!

Successfully subscribed for similar jobs

Failure!

Get tailored job recommendations based on your interests.

Similar Jobs

No recommendations found

Jobseekers Also Viewed

No recommendations found

How would you rate your experience popup