-

Web and Testing Analyst

Location Bangalore, Karnataka, India Job Id R147747 Posted Date 09/26/2024
Job associated with 2 categories
  • Engineering and Product
  • Marketing and Strategy
Apply now
JOB DESCRIPTION

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Web & Testing Analyst

Web & Testing Analyst is a part of the A.com DMe Analytics team, responsible for driving deeper customer analytics and insights for the Digital Media business on Adobe.com. As a Web & Testing Analyst, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, CJA, Adobe Target) as well as working in a Big Data (Hadoop/Hive/DBx) environment.  As an extended member of the team in the US, you will be responsible for analytics associated with Adobe’s web, in-product and cross surface Testing Program.  The successful candidate will be responsible for web/digital analytics, evaluating A/B Split and Multivariate Tests on Adobe.com website.

Job Description:

Responsibilities:

  • Assess, interpret & analyze data to deliver insight and understanding of customer behavior on Adobe.com.
  • Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. 
  • Proactively identify and analyze trends within the data to understand visitor behavior, market dynamics, and site performance metrics. 
  • Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making.
  • Partner with Marketing, Finance, Product team and eCommerce teams to support RTB process, Launch measurements etc.
  • Ability to understand different Adobe data sources to drive all the cross-surface journey optimization.
  • Partner with Data engineering team to create comprehensive reports and dashboards to visually communicate insights effectively, presenting findings in a clear format. Make complex findings easily understandable, by highlighting key takeaways and actionable recommendations.

Skills/Qualifications:

  • Bachelor's degree required along with practical business experience in analyzing data.  MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
  • Experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
  • Experience with web analytics tools such as Adobe Analytics (strongly preferred), CJA, Google Analytics, or CoreMetrics
  • Candidate must know programing languages like R, Python or SQL for data extraction and data stitching work.
  • Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
  • Knowledge of test design and combining disparate data sources is a plus.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Apply now

Get notified for similar jobs.

Sign up to receive job alerts.

Success! Successfully subscribed for similar jobs Failure! You have already subscribed for this job Failure! Failed to subscribed for similar jobs

Get tailored job recommendations based on your interests.

Similar Jobs

No recommendations found

Jobseekers Also Viewed

  • QA Consultant

    Location Noida, Uttar Pradesh, India Category Sales Job Id R148034

    Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digi

  • Sr. Technical Consultant - Adobe Analytics

    Location Bangalore, Karnataka, India Category Sales Job Id R147487

    Changing the world through digital experiences is what Adobe’s all about. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is resp...

  • Technical Consultant - AEM Forms

    Location Noida, Uttar Pradesh, India Category Sales Job Id R147676

    Develop and nurture technical expertise & lead large teams of specialists from Adobe or partner organizations. Experience in development of AEM Forms OSGi workflows. Experience in development of OSGi...

  • Multi Solution Architect

    Location Noida, Uttar Pradesh, India Category Sales Job Id R146563

    Preferred technical skills are Adobe Experience cloud (Adobe Analytics, Target, AJO, Campaign, Magento & personalization platforms) and Digital marketing strategy. Experience designing and/or implemen...

  • Computer Scientist 1

    Location Bangalore, Karnataka, India Job Id R151025

    • Design
    • Engineering and Product

    What you will need to succeed 4+ years in design and development of large-scale data driven systems. ) and system design skills. Participation in technical design along with implementation strategy fo...

No recommendations found

How would you rate your experience popup